Partners

We complement each other, and that’s why we get incredible results.

We know that success comes from working as a team and contributing our expertise. For us, collaboration is the basis for everything else.

Alonso Escudero

Chief Creative Officer

Alonso studied Graphic Design at Universidad Iberoamericana. He worked his way through the best agencies in the country where he managed various projects for department stores, banks, and pharmaceuticals. His interest in publishing drove him to pursue a diploma course in Editorial Design at Universidad Anáhuac, which led him to develop the American Express magazine. Shortly after, he moved to New York to further his education, taking specialization courses at the School of Visual Arts and Parsons School of Design. Upon returning to Mexico, he became the Creative Director of Nickelodeon magazine (Mexico and Latin America), in partnership with Viacom. Two years later, he moved to Toronto where he worked as Art Director for ELLE Canada. After four years, he returned to Mexico to develop the editorial concept of EGO magazine and eventually establish PlanB—a boutique agency dedicated, among other things, to custom publishing and content marketing. He has been a professor in the Marketing and Visual Communication programs at CENTRO. He has given several conferences at different universities throughout the country. Also, he is responsible for creating spaces (interior design), another of his great passions. He loves the theater, books, and to be informed.

Roberto Núñez

Chief Operations Officer

Roberto studied International Relations at Universidad Iberoamericana. He also has an MA in International Economics and Finance from Brandeis University, in Massachusetts, in conjunction with Sophia University in Tokyo. He took several specialization courses at ITAM and the United Nations (NYC) in the subject areas of Quality and International Negotiation. He has done consulting work in both Mexico and Canada (where he lived a little over five years) always focusing on processes and customer service. He traveled the world for several years (mainly in Asia, Latin America, and the Caribbean) designing and implementing operational risk strategies for major financial institutions. From 2011 to 2014, he was the Director of Real Estate at Scotiabank Mexico, where he reorganized the leasing area and redesigned processes and structures, reducing costs as well as maximizing the subsidiary’s income. Since real estate is one of his great passions, he began to develop several hospitality projects in Mexico City. Today he is a proud super host and consultant of several Airbnb Plus units. He is also a certified Bikram Yoga instructor and a talented home chef. He joined the PlanB team in 2014 to take charge of the operational and human resources structures.